The beverage giant is trying to diversify as more consumers turn away from sodas.
Coca-Cola has acquired a minority stake in organic juice maker Suja, a fast-growing beverage brand that has already sold more than 40 million bottles.
The investment will give San Diego-based Suja access to Coke’s massive distribution network to additional stores across the U.S., and also help the juice company boost manufacturing capacity to meet growing demand for the company’s beverages. Suja will also benefit from Coke’s supply chain strength to buy simple materials like bottles and caps at a lower cost.
“We … realized that for us to take the business to the next level and provide cold-pressured juice to even more people, we needed to find the right strategic partner,” said Jeff Church, co-founder and CEO of Suja. “Coca-Cola has the ability to help us get there.”
Goldman Sachs is also investing, according to Forbes, and in a round of fundraising announced earlier this year other backers included actors Leonardo DiCaprio, Jared Leto and Sofia Vergara.
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